matcha-loving experiential marketer, event producer, creative - living in sunny los angeles

experience

FREELANCE EVENT PRODUCtion & mobile touring

  • SELF-EMPLOYED, EVENT PRODUCER & TOUR PRODUCER

  • APRIL 2019 - PRESENT

  • Onsite support for events including product launches, viewing parties, after parties, live shows, and special events

    Direct agency support for budget creation, management, reconciliation
    Client facing to run meetings, work with on & off premise teams
    Developing and managing project timelines & tour routing

    Maintaining a network of vendors nationwide
    Ability to collaborate with various internal agency creative teams, account managers, fabrication teams, payroll, etc.

    Client Roster: Red Bull, High West Distillery

    Agency Clients: Manifold, AEG Live, States & Kingdoms


Event Producer

  • NVE | THE EXPERIENCE AGENCY

  • NOVEMBER 2017- APRIL 2019

  • Day to day with clients to transform concepts into unique brand experiences including: special events, live shows, sponsorship activations, tradeshow exhibits, premiere parties, product launches, and corporate meetings

    Budget creation, management, reconciliation of budgets 
    Interface with clients to extract their goals and objectives and properly meet expectations
    Develop and managing project timelines and to keep our vendors accountable
    Collaborate with creative team on event design, including décor, and scenic fabrication
    Coordinate production schedules, permits, insurance, and logistics
    Source and supervise contracts with venues and vendors

    Client Roster: Beats By Dr.Dre, Apple Music, Red Bull, Netflix, Facebook


Event Producer

  • BECORE | EXPERIENTIAL MARKETING AGENCY

  • JUNE 2015 - DECEMBER 2017

  • Maintain client relationships, researching high quality, cost effective solutions to client requests
    Full-scale project management (from project conception to completion)
    Creating, managing and closing estimated and internal budgets
    Creating legal documents (Scope of Work, Certificates of Insurance)
    Coordinating full-event logistics, while managing interns, assistants and operations team
    Hiring, training, managing, scheduling and paying all vendors and staff in multiple markets
    Producing all creative/promotional materials- in conjunction with the creative department
    Work closely with the creative team to develop creative ideas and strategies for client campaigns (new and existing clients)
    Alignment with outside PR, advertising and digital agencies

    Client Roster: Red Bull, Harley-Davidson, mike's HARD Lemonade, Red Bull Media House

    Agency Clients: Pereira & O'Dell, Saatchi & Saatchi


Field Marketing Manager

  • FIELD MARKETING MANAGER

  • MAY 2011 - JUNE 2015

  • Responsible for company footprints in market and out of state, full conception to execution 

    Developed a collegiate program focused on grassroots initiatives in the top 3 state colleges
    Manage all staffing assets & events/appearances
    Developed a regional promotional tour geared around the Indy 500 Snake Pit, a 1-Day Music Festival during the Indianapolis 500

    Developed marketing strategies in alignment with company annual revenue objectives & goals 

    Project Manager for the Indy 500 Snake Pit, a single day music festival during the Indianapolis 500 – duties included credentials for internal staff & artists, rider fulfillment, artist transportation/catering, pre-promotional night club events with sponsors and local media